Gisele Bündchen 19,95

  • 2013
  • digital photography
  • size variable
  • Kerstin Weichsel

Seen in Berlin, Bremen and Hamburg, September/October 2013. It works like this: you hire a model with the Midas touch, and presto! turnover figures—whether it’s for shampoo, dental care products, sandals, luxury goods or budget fashion—go up and up and up … However, the Greek legend actually said that literally everything that King Midas touched was turned into gold, even his food, which became inedible. So think twice—less may be more.