Seen in Berlin, Bremen and Hamburg, September/October 2013. It works like this: you hire a model with the Midas touch, and presto! turnover figures—whether it’s for shampoo, dental care products, sandals, luxury goods or budget fashion—go up and up and up … However, the Greek legend actually said that literally everything that King Midas touched was turned into gold, even his food, which became inedible. So think twice—less may be more.
Gisele Bündchen 19,95
⬅︎ Beyoncé 4,95